Friday, October 9, 2009

JAPAN- Alcohol Free Beer Sales ROCKET!

Posted on 12:45 PM by TechAddict


Kirin Brewery Co. forced to ramp up production to meet demand for its "Kirin Free." Why? Because its a huge hit and the want more!

Kirin - is one of Japan's top four brewers - they had set a sales target of 630,000 cases of the new beer, Interestingly enough that estimate was quickly raised to 2.5 million cases, but on Tuesday the brewer again rocketed the figure to 3.5 million cases.

The Beer popularity is based on a few factors. It's alchohol free(weird I know), cheaper, and anyone can drink it. Japan police have been cracking down on drunk incidents (which is a daily situation in Japan) and this beer keeps its hands clean when it comes to this. It has also been found that Pregnant women drink this beer as well, being that it causes no harm to their babies.(Cool)

I dont know about you guys but I am surely thinking about investing some money on the Kirin Brewer Company. Maybe you should too.

http://www.kirinholdings.co.jp/english/

Article By:Giovanni Ortiz

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